Ok, so I know that it's shallow and superficial but half-naked actors, models, athletes etc really is the best way to sell underwear.
And if they're happy to objectify themselves I really dont see why we cant ogle shamelessly.
Why women find abs attractive, why men like boobs, that I can't explain, honestly they're just lumps, but I suppose it comes down to some arcane, primitive, provider thing from way way way back when.
However, this cK ad campaign goes above and beyond in the way that apparently cK does well. I'm pretty sure it's been pulled from the air for being vulgar and "suggestive" but I can't actually find proof.
Take a look for yourself but be warned, if half-naked men and almost-swearing isn't your thing...don't press play.
I get that we shouldn't objectify them, they're real people blah blah but if they are going to pose/do ad campaigns in their underwear it's their own damn fault.
As for the almost-swearing, honestly, they're just words. And cK is obviously doing something right even if they're doing it the wrong way.
This raunchy ad gets people talking and thats all they wanted.
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